The “Red Ribbon Now! Campaign” takes the concept of the annual one week youth targeted anti-drug celebration and expands it into a three hundred sixty five day a year anti-drug / awareness campaign focusing on corporate businesses and the private sector.

The best weapon utilized on the war on drugs is drug abstinence. Reducing the demand causes the illegal drug supplier to be forced out of business. The illegal drug market reaps billions in profits every year. The
drug distributor profits from our citizens and children being addicted and devastated. The drug dealer rejoices in our pain and destruction.

Children need to be counseled, informed, and educated about the dangers and devastation of illegal drugs. They must be warned of the addiction, the crimes, and health damage associated with illegal drugs. The counseling or “talking” about illegal drugs should start at a very early age. From age eight and up. The “talks” and communication should be constant and systemic until adulthood. Counselors and psychiatrist recommend that you should be talking to your children about drugs as early as age five. The human brain is not completely developed until the early 20’s.

The “Red Ribbon Now! Campaign” encourages parents, brothers, sisters, neighbors, friends and anyone
that can to talk to our kids about the dangers of illegal drugs.

Private and Corporate Businesses will have an opportunity to purchase a “Red Ribbon” t-shirt with their logo from the Hispanic Business Alliance and designate a day, maybe once a month on a Friday or more often, when all the employees may wear their “Red Ribbon” t-shirt. The “Red Ribbon” t-shirt will show support and stimulate conversation as a “taking point” about illegal drugs. Each t-shirt will include an illegal drugs / drug symptoms / drug dangers/ and drug addiction briefing education sheet to help the wearer. If the initial conversation develops into a need for a professional drug prevention / awareness presentation for a group or company, contact can be made through the Hispanic Business Alliance with one of the “cornerstone” groups and the presentation will be scheduled at no cost. The profits from the t-shirts will be donated to a selected community non-profit organization or group quarterly.

Each “Red Ribbon” t-shirt will have the “cornerstone” logos on the back of the shirt along with the company or corporate logo prominently displayed in the center.
The “cornerstone” logos will be the Dallas Police Department, Federal Bureau of Investigation, The Phoenix House, Hispanic Business Alliance and the Dallas Independent School District Police.

This campaign takes a direct approach on the drug problem in our communities, displays our concern for the health and well being of our children and shows our steadfast commitment to end the use of illegal drugs.

Monty Moncibais - Detective with the Dallas Police Department